The Mini Cooper is launched in the United States, followed by the Toyota Prius, the first mass-produced hybrid vehicle. The SUV backlash begins.
2004
The Toyota Prius II won 2004 Car of the Year Awards from Motor Trend Magazine and the North American Auto Show. Toyota was surprised by the demand and pumped up its production from 36,000 to 47,000 for the U.S. market. Interested buyers waited up to six months to purchase the 2004 Prius. Toyota Motor Sales U.S.A. President Jim Press called it “the hottest car we’ve ever had.”
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